People don’t buy drills; they buy holes. 

When you buy a drill, it’s not because you want a drill; it’s because you want to use the drill to make a hole for you. 

The same rule applies in property. 

People don’t buy a three-bedroom house because they want a three-bedroom house; they do so because they’re looking for the lifestyle or convenience or status that the three-bedroom house offers. 

So stop talking about drills in your listings and start talking about holes. 

In other words, shift the focus from the product (three-bedroom house) to the product behind the product (lifestyle, convenience, status). 

That will make your listings more effective, because you’ll be talking about the thing your buyers actually want.