My content marketing agency, Hunter & Scribe, signed a client who wanted help writing a book. He’s making a sizeable investment, for three reasons: He’s Hunter & Scribe for our expertise He’s going to print thousands of copies of his book He’s going to give away these books for free So why is he making such a [...]
Let me tell you about a really cool marketing idea I learned from a business owner friend of mine. Send books to your customers and referral partners. Not ebooks – actual print books. And not just any books – but books that reflect that person’s interests. So if the person is interested in personal development, you [...]
“Devonshire Tea – $7.50.” How’s that for a sign I recently saw outside a cafe? The cafe did two things right with its marketing and three things wrong with its marketing. Here are the two things the cafe did right: It alerted me to its existence – otherwise, I wouldn’t have noticed It planted the thought [...]
Is it a mistake to meet a potential client and then direct them to your website? After all, we’re relying on them to take action; we’re relying on them to go out of their way to consume our marketing. So might it be better to hand that marketing directly to them in the form of a [...]
Even though we live in a digital age, print marketing has never been more effective, as I explain in this episode of 3MinuteMarketing. The reason is that the letterbox has never been emptier. Before the internet, you would return home from work or school to find your letterbox stuffed full of print marketing – which meant, [...]
Would you like a simple way to give your marketing a 1% boost? Well, the next time you meet someone and you hand them a business card – make sure it's a memorable business card. Plain, white, boring business cards that look like all the other business cards are not memorable. What is memorable is business [...]
Print marketing is dead, right? It no longer works, right? So why do supermarkets keep leaving catalogues in your letterbox? Because those catalogues make sales. Why do real estate agents keep leaving flyers in your letterbox? Because those flyers generate sales. Why do restaurants keep leaving menus in your letterbox? Because those menus generate sales. Print [...]
Don't make the mistake of treating your business card as a piece of stationery. A high-quality business card can be a powerful marketing tool. Why? Because you want your small business to stand out and be memorable. You want to catch the eye of potential clients and referral partners. A creative, well-designed and attractive business card [...]
I'm a big fan of print marketing because when you give the right piece of print to the right person at the right time, it can have a big impact and generate sales. But having said that, a lot of small businesses get print marketing wrong. They include too much information in their marketing materials, and [...]
Here's a marketing idea that's cheap, old-fashioned – and surprisingly effective. Send handwritten thank-you cards to your clients. Imagine if you did business with a particular company, and then a few days later a handwritten thank-you card arrived in the mail. Wouldn’t that make you more likely to do business with them, and refer other people [...]
