If you want to succeed with marketing, choose consistency over intensity. Don’t be one of those businesses that suddenly gets excited about, say, blogging, and then pumps out 10 blogs in the next month … and then runs out of steam. A better approach would be to write one blog per month forever. One big thing [...]
Republish your content. If it’s evergreen, why wouldn’t you republish it? If you wait three months before you republish a piece of content, 99% of people won’t notice – and those who notice won’t care. For example, this video tip is timeless, so why wouldn’t I republish it? Recycling your content marketing isn’t cheating; it’s smart. [...]
You know you need to do more blogging. When customers secretly visit your website to research your business, your blogs (or lack thereof) will significantly influence whether they spend money with you or your rivals. So you need to do more blogging. To help you out, I’m giving you five blog titles. If you’re not a [...]
The headlines you use on your blogs are vital. The number one reason why someone will or won't read your blog is because of the headline. More people will read a bad blog with a good headline than a good blog with a bad headline. So what makes a good headline a good headline? First, a [...]
I’ve got a secret ‘they’ don’t want you to know about. ‘They’ won’t tell you the truth; but I will. ‘They’ have been trying to conceal this secret for years – but now, finally, I’ll reveal it. Want people to read your emails or blogs? One way to make them click is to promise, in your [...]
And the ideal length of a blog is…? Your blogs should use as many words as you need to make your point clearly – no more, no less. You’ve probably read (in a blog!) that Google wants your blogs to be X number of words, and therefore all your blogs should contain X words, and if [...]
One of the things that holds back small businesses from blogging is they’re unsure what to blog about. The next time you ask yourself “What should we blog about?”, ask yourself a second question: “What would our customers like us to blog about?” No matter what industry you’re in, your customers want you to produce blogs [...]
You know how sometimes you visit a website … and you click on the blog section … and it’s been eons since the business last published a blog? You immediately think negative thoughts about the business. Maybe you think they’re lazy. Maybe you think they’re unprofessional. Maybe you think they’re not keeping up-to-date with industry trends. [...]
Blogging is a great marketing strategy, because it not only improves your SEO, it also demonstrates your expertise to potential customers and referral partners. But some small businesses struggle with blogging because they find it: Hard to think of new ideas Time-consuming to write new blogs Expensive to outsource their blogging So what if there was [...]
One of the main reasons small businesses do blogging is to improve their SEO. That’s why businesses often ask how long their blogs should be and how many keywords they should contain if they want to get maximum love from Google. This might sound controversial, but I think you should ignore Google when doing blogging, for [...]
