One of the best ways to promote your business is to secure free media coverage. Free media coverage makes you look like an industry expert – and customers want to do business with industry experts. So how, then, do you get free media coverage? It’s not easy … but it’s easier than you think. How this [...]
If you want to do more marketing, but you don’t want to spend more money, you’ll love this list of free marketing ideas. I shared these free marketing ideas while appearing on Business Insights, the radio show hosted by Mario Bekes on Alive 90.5 FM. (Click to listen to part 1 and part 2 of the [...]
Want to do better marketing? Want to write more persuasive copy? Want to make more sales? Then you should read Ogilvy on Advertising, by David Ogilvy, the man known as the ‘Father of Advertising’. Ogilvy on Advertising was written in 1985, so it focuses on marketing through TV and magazines, rather than online channels. However, the [...]
All it takes is one special touch to make your customers remember you forever and rave about you to their friends. This special touch doesn’t have to be expensive – just different and heartwarming. The reason one special touch can be so powerful is because of a thing called the peak-end rule, as Chip & Dan [...]
You’ve started a business. You’ve got great products. You offer tremendous value to your customers. So that must mean people will come rushing through your door, right? Wrong. Think about it: when was the last time you rushed to spend money with a new business? So why would other people do the same with your new [...]
You know that awful feeling when a client is close to signing with you … but then they ghost you? You try phone calls, emails, text messages and DMs, but nothing works. So imagine if there was a way to restart the conversation? You’d make more sales, wouldn’t you? Former FBI hostage negotiator Chris Voss has [...]
Wondering how often you should blog? My advice is to publish at least one new blog per week. On any given day, potential customers are secretly visiting your website to research your business – and regular blogging is a great way to prove your expertise and professionalism. So what, then, should you write about in your [...]
There’s a really clever strategy you can use to build referral relationships through blogging. Here’s the quick five-step summary: Identify a dream referral partner Think of a blog topic relevant to their business Ask the referral partner to provide quotes Write the blog and send it to them for approval Publish the blog and share the [...]
You need to learn to love pain. Not because you're a sadist or a masochist. But because your customers are in pain. So much pain. They're not only in pain – they're also willing to pay you to get rid of it. Your customers want pain relief, not products Businesses exist to solve problems. If you [...]
I recently enjoyed a profitable month. Why? Because I scored not one but two pieces of free publicity: Guest column in Inside Small Business Guest column in Travel Weekly Those two pieces of free publicity were worth a combined $1,050, according to PR superstar Dave Platter, who’s scored more than $1 billion of free publicity for [...]
