Here are three quick tips to make your marketing much more effective. Inject some humour into your marketing – 95% of all marketing is boring and stuffy, so if you can make people laugh you’ll differentiate yourself from your rivals. Aim your marketing at people’s hearts, not their heads, as humans are emotional creatures, not rational [...]
Here’s a brilliant marketing campaign you might want to use in your own small business. Every quarter, a business owned by a friend of mine sends a 32-page print booklet to everyone in its database – 24 pages contain jokes, while the other eight pages are ads. Customers eagerly await the arrival of the next joke [...]
Studies show that people are more likely to remember humorous information than boring information. That's one reason why I advise small businesses to try to inject humour into their marketing. If your small business puts out boring marketing, it will quickly get forgotten. But if your small business can find a way of injecting some humour [...]
Every business should use humour in its marketing, as I explain in this episode of 3MinuteMarketing. Yes, really. The point of marketing is to stand out. Most marketing is stuffy and boring. So by using humour, you’re going to stand out from 95% of your rivals. Yes, really. By the way, your humour doesn’t have to be all [...]
Fun fact of the day: 95% of all marketing is boring and stuffy Inject some humour in your marketing and you’ll immediately differentiate your business from your rivals. It doesn’t have to be the world’s best joke. Customers will appreciate you doing something even a little bit amusing. If you make them laugh, you’re well on [...]
