If you want to know how to do great marketing, follow this advice from Jonathan Lister: “Speak to your audience in their language about what’s in their heart.” In other words, when you do marketing, you need to talk about things your customers care about. And you need to deliver that information using the words and [...]
You might have the world’s greatest products – but if customers don’t know they exist, you’re not going to make any sales. That’s why you need to learn how to attract the attention of customers. But how? By following this three-step formula: Find out where your customers are hanging out, whether online or offlineActually hang out [...]
It's so tempting to position your small business as bland, so you don't offend anyone and you appeal to all customers. But trying to appeal to all customers is a mistake, because people won't know what your business stands for. Instead, you need to make a point of injecting colour and personality into your brand. Yes, [...]
Keep getting in front of your customers. And offer value every time you do it. How can you get in front of your customers? Blogs, videos, social media posts, cold calls, emails, digital ads and networking meetings are some of the ways. How can you offer value? Answer your customers' questions, solve their problems and show [...]
Stop seeing your personal brand as an ego trip and start seeing it as a business. You need to treat your personal brand like a business, because whether you’re a small business owner or an aspiring entrepreneur, your personal brand is a form of currency. The stronger your brand, the more clients and referral partners you’ll [...]
What is marketing? My definition of marketing is that it’s any activity – paid or unpaid – that allows you to directly or indirectly get in front of a customer. Marketing can include Facebook ads, Google ads, social media posts, blogs, videos, cold-calls, emails, text messages, direct mail, car wraps, outdoor signs, networking and more. So [...]
There are two main reasons why business is hard. First, you've got lots of rivals fighting for the same customers. Second, it's hard for you to attract the attention of those customers and to differentiate yourself from those rivals. So imagine if there was some sort of way you could solve those two problems? Well, there [...]
You would’ve had thousands of one-off interactions with thousands of businesses over the years. So … how many of those businesses do you remember? You can’t expect people to remember your business or care about your business if you only get in front of them once, or once in a blue moon. You need to get [...]
I’ve got some scary news for you – if you want to attract attention, you need to be different. You might be different in the way you talk, in the way you dress, in the branding you use or in the prices you charge. It doesn’t matter – just find at least one way to be [...]
Have an opinion. Take a stand. Speak the truth about an issue your customers care about. Most small businesses are scared to voice an opinion. So they either keep silent or say what everyone else is saying. The moment you speak up, you’ll differentiate yourself from all the other same-same businesses and establish yourself as a [...]
