When you run a business, everything is your problem. When you're an employee, and your company encounters problems, whether they involve marketing or some other field, they’re generally someone else’s responsibility. But when you’re an entrepreneur, and you encounter problems, you have two choices: let them defeat you or find a solution. Choosing the second option [...]
Want to stand out from your rivals? Then you need to consciously look and sound different from them. Separating yourself from the herd of sheep is tough. But if you don’t, how will customers spot you? And even if they do, why would they choose you over all the other identical sheep? That’s why blending in [...]
I regularly urge small business owners to do video marketing, because video is a great way to build an emotional connection with potential customers and referral partners. However, most people are reluctant to follow my advice because they’re camera-shy. I get it. I used to be scared of public speaking and was nervous when I started [...]
The first goal of marketing is to get people to know about your small business. But just because they know, doesn’t mean they care. So you then need to find a way to build trust and credibility. How? You have to keep getting in front of potential customers and referral partners day after day after day. [...]
Here's something to remember when you do your marketing: we all want to belong to something bigger than ourselves. We all want to belong to tribes, whether it’s the tribe that loves a particular musical genre or supports a particular sporting team or uses a particular gadget. If you can show your customers that you're a [...]
Want to use content marketing to stand out in a crowded market? The key is to keep getting in front of people day after day after day, and to provide helpful, relevant information each time. Wait – how could something so simple help you stand out? Two reasons. First, few if any of your rivals would [...]
There are two big mistakes that small businesses make with their marketing. The first mistake is trying to blend in with your rivals. The aim of marketing is to attract attention. But you don’t attract attention by looking like everyone else. You attract attention by standing out. The second mistake is either not doing any marketing [...]
Does your small business have an attractive logo and colours? If so, that’s fantastic. But as this short video explains, there’s something else that’s far more important when you’re trying to build a great brand. The key to establishing a great brand is to have a great story. Your customers are telling a story behind your [...]
When it comes to content marketing, high standards are good, but incredibly high standards are bad. Your content marketing doesn’t need to be perfect. It just needs to be good enough. If you hold off marketing until everything is perfect, you’ll lose sales to imperfect rivals who are publishing imperfect content. Content marketing with the odd [...]
Does every business need to do marketing? Of course not – only those businesses that want to make sales. Sales is the number one activity of any business. But marketing is a close second. And, as a general rule, the more marketing you do, the more sales you make. On any given day, at least one [...]
