There's a direct link between trust and sales, as I explain in this episode of 3MinuteMarketing. Think about the people you do trust ... and compare them with the people you don't trust. Who are you more likely to turn to for help – someone you do trust or someone you don't? Who are you more [...]
The point of marketing is not to do marketing. The point of marketing is to generate action from your customers, as I explain in this episode of 3MinuteMarketing. But how do you get your customers to take action? And, more importantly, how do you get them to take the right action? One surprisingly simple way is [...]
There's a simple trick for getting your audience to consume your content marketing, as I explain in this episode of 3MinuteMarketing. Make it interesting. The reason most people avoid content marketing is because it's boring. So if your small business wants to attract eyeballs, you need to publish content that people care about. Inform them. Educate [...]
What if your small business changed the way it thought about content? You probably think about content marketing as something you do on the side, as I explain in this episode of 3MinuteMarketing. But what if you started thinking of content marketing as core business? And what if you started thinking of your core business as [...]
Gobbledygook. That's what a lot of small businesses use in their marketing, as I explain in this episode of 3MinuteMarketing. Instead of talking to their customers in plain, simple English, they use fancy, complicated language. And instead of getting to their point, they ramble. A better approach is to talk to your customers the way you [...]
Don't believe people who say your business needs to be on every social media platform ever invented. Instead, you need to be on just two or three, as I explain in this episode of 3MinuteMarketing. Which ones? Whichever ones your customers are on. The vast majority of your customers are hanging out on just two or [...]
You're a great business with great products. But that doesn't mean you should focus on those things in your marketing, as I explain in this episode of 3MinuteMarketing. Instead, you need to focus on your customers, and on their hopes, fears and values. That doesn't mean you can't mention your business or your products – of [...]
Customers are obsessed with price, right? Wrong. Businesses are obsessed with price. But (most) customers aren't. What customers are obsessed with is solving problems, as I explain in this episode of 3MinuteMarketing. The reason customers talk about price all the time is because businesses talk about price all the time. What customers really want is value. [...]
What if there was a way to attract people's attention ... and make them take action? There is, as I explain in this episode of 3MinuteMarketing. The tactic is to insert urgency into your marketing. Urgency solves two problems: Makes people focus on your marketing, instead of your rivals' marketing Makes people take action now, instead [...]
Looking for a way to stand out in pitches? One smart way is to do marketing before you show up on the day to pitch, as I explain in this episode of 3MinuteMarketing. How? By sending a pre-meeting pack a few days before the pitch. The pack should include not only the key facts about your [...]
