If you want free media coverage for your small business … you need to make it in the media’s interest to provide that coverage. That means doing two things. First, you need to provide the media with content that would be interesting to their audience. Second, you need to make it easy for the media to [...]
Radio, podcast and video interviews can be a great way for you to promote yourself and your business. Here are three tips for getting the most out of your interviews: Let the host control the conversation – that will help you build rapport with the host and their audienceProvide clear, concise answers to the host’s questions [...]
Would you like a dollop of free media coverage for your small business? If so, a good place to start is by subscribing to the publications your clients read. Next, get to know the issues they cover, the style they use and the journalists who write for them. Once you’re familiar with those things, contact the [...]
What do you assume when you visit a website and see the business has received media coverage? You assume the business must be an industry leader and an expert in its field. Maybe the business is, maybe it isn’t. How would you know? You just assume it is. That’s why your business needs to pursue free [...]
One of the best ways to promote your business is to secure free media coverage. Free media coverage makes you look like an industry expert – and customers want to do business with industry experts. So how, then, do you get free media coverage? It’s not easy … but it’s easier than you think. How this [...]
If you want to do more marketing, but you don’t want to spend more money, you’ll love this list of free marketing ideas. I shared these free marketing ideas while appearing on Business Insights, the radio show hosted by Mario Bekes on Alive 90.5 FM. (Click to listen to part 1 and part 2 of the [...]
Free media coverage is one of the best forms of marketing ever invented, because it’s free, it’s independent and it puts your small business in front of a lot of potential customers. So how do you get it? The first step is to send a media release to whichever newspapers, magazines or websites you want coverage [...]
Free media coverage provides tremendous social proof, because it sends the message that your small business is a trusted expert. After all, why would the media write news about you or get a quote from you if you weren’t an industry leader? Here’s how to get free media coverage: Proactively contact the media outlets you want [...]
I recently enjoyed a profitable month. Why? Because I scored not one but two pieces of free publicity: Guest column in Inside Small Business Guest column in Travel Weekly Those two pieces of free publicity were worth a combined $1,050, according to PR superstar Dave Platter, who’s scored more than $1 billion of free publicity for [...]
Free media coverage is one of the best forms of marketing ever invented. When a media outlet covers you for free – as opposed to a paid ad – it provides tremendous social proof for your business. That’s because most customers assume that the media gives coverage only to knowledgeable, trustworthy businesses. So how do you [...]
