Mistakes are unprofessional. They make people question your competence and reliability. Until you learn how to identify your mistakes and fix them, you’ll miss out on sales. Imagine, for example, you want to land a new client. So you send a proposal. But it has spelling and grammatical errors. Would that increase or decrease your chances [...]
You’re sitting on a goldmine. 💰 It’s your database of email addresses. Send regular emails to your old customers and you’ll generate more business. But not any old emails. Emails that basically say “We’re desperate! Give us money!” don’t work. Want to know what does work? It's this three-step email marketing formula: Make people open your [...]
On any given day, potential clients are secretly visiting your website and your rivals’ websites, and secretly comparing you with them. If those rivals have more blogs than you, they’re going to seem more professional and knowledgeable, aren’t they? And they’re going to make sales at your expense, aren’t they? Sad but true. That’s why you [...]
Want to make more sales? Then you need to publish high-quality content marketing. The 5 Secrets of Good Writing will teach you how to do just that. Most content marketing is substandard. Why? Because it’s too wordy, too complicated and too hard to read. Once you learn how to write persuasively, your blogs, social media posts [...]
These 50 extraordinary quotes will help you better understand marketing, and therefore attract more customers. Clever quotes have a remarkable ability to deliver powerful lessons in just a few words. You're about to be schooled by some of the best marketers who’ve ever lived, including: Gary Vaynerchuk Walt Disney Henry Ford Seth Godin Simon Sinek If [...]
Everyone knows that if you want to make more sales you need to do better marketing. But how, exactly, do you do better marketing? That’s where The 50 Rules of Small Business Marketing comes in… This guide will teach you how to attract more customers and get them to spend more money. Lessons include: Act like [...]
Today is the day your small business stops being a hidden secret. Today is the day everyone starts discovering how good you are. How? Free publicity. Once you start getting your name in the media, your credibility will increase, your Google ranking will improve and more customers will walk through your door. In this guide, you'll [...]
“What’s an important marketing lesson you’ve learned during your time as a business owner?” I contacted business owners in my network to ask them that question. And the quality of responses was amazing, as you'll discover when you read this guide. The lessons cover a lot of ground, including: How to become a trusted authority figure How [...]
You’re always looking for the most effective ways to attract new customers. But grabbing the attention of potential customers can be tricky. People see thousands of pieces of marketing every single day and ignore most of it. So how do you stand out from this noise, and differentiate your business from your rivals? That’s where content [...]
