Do you ever see marketing videos on social media and wish you had the confidence and skill to publish one of those videos? You can – you just need to take the first step. My advice is to begin by recording videos on your phone that are for your eyes only – don’t show them to [...]
This is my 600th daily marketing video. If I've done so many videos, that must mean I have a natural talent for public speaking, right? Wrong. I used to be terrible at speaking and terrified of it. What changed was I did lots of practice, gave lots of speeches and recorded lots of videos. Now, I’m [...]
Recording video interviews or podcast interviews is smart content marketing, because your guests will help you create and promote your content. I often get asked to appear as a guest in other people’s interviews, which has taught me a valuable lesson. Some of the people who interview me make the mistake of winging it. The result? [...]
Video marketing is a great way for small business owners to build a personal brand and promote their business. But many people are scared to do videos because they're worried what people might think. I can relate – for most of my life, I would've been too scared to do videos like these. One day, though, [...]
Here’s how to simultaneously build an amazing network and publish amazing content marketing. Record one educational Zoom interview per week – this could be with clients, suppliers, referral partners or key industry figures. Chop up that video interview into seven short snippets – now you’ve got one social post for each day of the week. Take [...]
Do you want to build a personal brand? If so, videos are the fastest way to do it. If you publish hundreds of videos, in which you educate and entertain your audience, you'll gradually build a following. People will feel you're speaking directly to them; people will feel they know you; people will feel they have [...]
This is the 500th marketing video I’ve published in 500 days. That’s video after video after video, designed to promote my content marketing agency, Hunter & Scribe, and build my personal brand. Why have I published so many videos? Because when it comes to marketing, quantity is vital. Don’t let anybody tell you otherwise. Showing up [...]
Every time you do a video, you're also doing an audition for a podcast, radio, TV or conference appearance. That’s because more people than you realise are watching your videos – and they’re taking notice. The more videos you publish, the more likely you’ll catch the eye of someone who can offer you or your business [...]
When you speak, people see you as a leader. That’s why public speaking is a great skill to learn. If you feel confident speaking, you’re going to record videos like these and you’re going to deliver speeches at events and conferences. When you do that, potential customers and referral partners will see you as a leader. [...]
There are two related reasons why I do these daily videos for my content marketing agency, Hunter & Scribe. The first reason I do daily videos is because the more times you get in front of your customers, the more trust, credibility and brand recognition you build. The second reason I do daily videos is because [...]
