If you want to become better at marketing, you need to get better at writing. That will allow you to create content that is more likely to attract and persuade your ideal customers. That’s why I’d like to challenge you to commit to writing one social media post per day for an entire year. These posts [...]
Most people use too many words when they write. I used to make that mistake. You’re probably making that mistake now. Here are three reasons why you need to train yourself to be more concise when you write content marketing, customer emails or customer proposals: Shorter arguments are more persuasive than longer argumentsShorter lessons are easier [...]
I don’t know what industry you’re in, but I know this for a fact – your industry has acronyms that make sense to insiders like you but which confuse outsiders. How do I know? Because every industry uses acronyms. You work in your industry every day, so those acronyms make perfect sense to you. But your [...]
One of the biggest mistakes that people make with writing is using too many words. There are two parts to this mistake: Using 20 words where only 10 are neededIncluding information that seems important to you but isn't relevant to your reader Why is writing too much a problem? Because information is easier to digest and [...]
Here's a surprisingly effective writing tip – embrace full-stops. Good writers make it easy for readers to digest their ideas – and one way to do that is to present those ideas one at a time. The way you do that is by making a point – and then inserting a full-stop. Good writers love full-stops. [...]
When you write blogs, emails, social media posts, brochures or proposals, you need to write with the reader in mind. In other words, you need to write with your customer in mind. Don't make the mistake of writing for yourself – because you're not the one you're trying to impress. Your customers don't want to read [...]
Has a potential supplier ever sent you a marketing document or a proposal with typos? If so, how did it affect your impression of the business? Did it leave you with a better impression of that business … or a worse impression? That’s why it’s so important for you to proofread all your marketing documents and [...]
Next time you read a piece of business writing you like, ask yourself why. Next time you read a piece of business writing you dislike, ask yourself why. My guess is you’ll identify three points of difference: The pieces you like are easy to read; the pieces you dislike are hard to read The pieces you [...]
My copywriting agency, Hunter & Scribe, rewrote the text on a finance company’s website. There were two problems with the old text. First, it used a lot of jargon. Second, it focused on the business rather than the customer. So we replaced the jargon with plain English. And we made sure the text focused on the [...]
Talk to your customers like they’re people. It sounds obvious, but most businesses don’t use everyday language when they do marketing. Instead, they use stuffy, corporate language that is not only off-putting, it’s also confusing. Don’t confuse ‘formal’ marketing for ‘good’ marketing. Good marketing is marketing that is relatable and easy to understand. Formal marketing tends [...]
