Your existing customers know, like and trust you, whereas strangers who aren’t your customers don’t. 

That’s why it’s much easier to get new business from old customers than it is from new customers. 

With that in mind, one marketing tactic you can use is to send personalised emails to your existing customers offering them bespoke products. 

For example, if you’re a personal trainer and you have a client who loves the beach, you could offer them a special six-month program designed to get them the beach body they’ve always dreamed about. 

The key is to get personal, both with the products you invent and the way you market them to your customers.