So many small businesses get their customer communications all wrong, which ends up repelling rather than attracting customers. The secret to doing good customer communications is to seem approachable and reliable. That means you need to respond quickly to customer enquiries, use simple language and adopt a friendly tone. If you do that, you’ll make people [...]
There are businesses out there that have the same customers as you but which aren’t rivals – a home builder and a mortgage broker, for example. You can use that to your advantage by forming a marketing partnership with these complementary businesses. They send your email marketing to their database; and, in return, you send their [...]
From time to time, company newsletters appear in your inbox. What do you do when you discover one of these newsletters is full of corporate propaganda? Do you eagerly read the email? Or do you delete and unsubscribe? If you’re like most people, you remove yourself from that company’s mailing list – which means they lose [...]
Your customers don't read your marketing emails. They scan them. Don't expect customers to methodically read your emails from first word to last, because they won't. When customers open your emails, they quickly scan them, and their eyes get drawn to 'landmarks' within the email. These are things like headlines, subheadings, buttons, bullet-points and images. If [...]
I’ve got a secret ‘they’ don’t want you to know about. ‘They’ won’t tell you the truth; but I will. ‘They’ have been trying to conceal this secret for years – but now, finally, I’ll reveal it. Want people to read your emails or blogs? One way to make them click is to promise, in your [...]
Email marketing can deliver sales – but only if you do it correctly. If you’re not generating sales from emails, it’s probably because you’re making one of three key mistakes. First, you might not be doing it. If you’ve got a database, why wouldn’t you market to it regularly? Second, you might be using boring subject [...]
When it comes to email marketing, more attractive is actually less attractive. A lot of small businesses go to a lot of effort to make their emails look pretty, by building striking templates, choosing lovely fonts and adding alluring images. But this is self-defeating, for two reasons: Your customers’ email systems are more likely to send [...]
Every small business needs to build a database of email addresses. Why? So you can send regular content marketing to your database. The great thing about email marketing is that it’s 100% free and it reaches 100% of your customers. Don’t make the mistake of relying on social media platforms for your marketing distribution. Here’s why: [...]
Every time I send someone an email, I sneak in some marketing. How? Because my email signature contains links to three ebooks written by Hunter & Scribe, my content marketing agency: 50 marketing ideas to grow your business 50 quotes to inspire your business 50 books to grow your business Writing each of these books required [...]
Here’s a cool marketing trick that not many people know about: embed videos in your emails. I don’t mean linking to a video on YouTube. Rather, record a video and embed it in your email. There are programs you can use to do this such as BombBomb and CloudHQ. The idea is that rather than sending [...]
