The different social media platforms have different audiences, styles and tones. That’s why content that’s appropriate for one channel won’t necessarily be appropriate for another. Posting your content on multiple social media platforms is a great idea, because it means you get more bang for your buck. But rather than automatically copy/pasting, stop and think whether [...]
If you want to become better at marketing, you need to get better at writing. That will allow you to create content that is more likely to attract and persuade your ideal customers. That’s why I’d like to challenge you to commit to writing one social media post per day for an entire year. These posts [...]
The aim of marketing is to get in front of your customers as often as possible, and to prove your value every time you do so. With that in mind, one clever marketing tactic is to make a list of, say, 50 potential clients, check their social media feeds every day and comment on all relevant [...]
Have you ever connected with someone on social media and then immediately received a pitch from them through a direct message? Every person I’ve ever spoken to about these cold pitches has told me two things: they feel annoyed whenever they receive one of these cold pitches and they never buy anything as a result of [...]
A business owner I know was running all his marketing through Facebook … which seemed like a great idea until his account was hacked and Facebook suspended his account. The business owner tried desperately to get his account back online, but Facebook is a big, bureaucratic organisation that moves at its own pace and follows its [...]
Your small business should aim to publish content on social media every single day. But producing so much content can be hard, because how can you keep thinking of new ideas. One way might be to place some structure around your social media posts by creating a content calendar. For example, you might use something like [...]
Do you see social media as a luxury or a necessity? If your small business wants to make sales, you need to see social media as a necessity. Your customers are on social media – that means you need to be on social media, so you can market to them and build relationships with them every [...]
What is marketing? My definition of marketing is that it’s any activity – paid or unpaid – that allows you to directly or indirectly get in front of a customer. Marketing can include Facebook ads, Google ads, social media posts, blogs, videos, cold-calls, emails, text messages, direct mail, car wraps, outdoor signs, networking and more. So [...]
Should your small business be on LinkedIn, Facebook, Twitter, Instagram, Pinterest, TikTok, YouTube, Snapchat and every other social media channel? No. Your customers are on social media – so your business should also be on social media. But you don’t need to be on every channel – only those channels where most of your customers hang [...]
You need to be on social media. Why? Because your customers are on social media. It’s not enough just to open an account. You also have to be active on social media – actively posting content and actively engaging with other people’s content. Why? Because that’s what your customers are doing. That doesn’t mean you need [...]
