Here are five free marketing ideas you can use to grow your business and your network: Publish helpful videos that educate your target marketHave one virtual lunch per week with a potential customer or referral partnerEngage with social media posts being published by your customers and referrersAsk your happy customers for testimonialsWrite a value-packed ebook to [...]
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” Wise words from Andrew Davis. That’s why you should view content marketing not as a way to flog your products but as a way to build relationships. Why do I do these daily videos? Because I know every time you watch one, I’m building a [...]
Struggling to think of content marketing ideas? Well, they’re all around you. The questions your customers ask, the conversations you have with your colleagues, the content other people share – these are all sources of topics for blogs, videos and social media posts. You have to keep your ears open. And you have to create a [...]
Doing paid SEM – i.e. paying for ads on Google – is a successful marketing strategy for many small businesses, because it immediately gets you to the top of Google’s results pages. The problem, though, is that once you stop spending money on ads, you stop appearing at the top of page one. Doing organic SEO [...]
Doing ongoing content marketing requires discipline. But it requires much less creativity than you think. You don’t need to think of new ideas all the time. You can keep saying the same 10 things again and again and again. Customers won’t criticise you for lacking imagination. Rather, they’ll see your narrow focus as a sign of [...]
Governments around the world publish propaganda. Some of the propaganda is so obviously propaganda that it lacks credibility. But the best propaganda doesn’t feel like propaganda, which makes it both enticing and persuasive. A similar rule applies to content marketing. Content marketing that smells like content marketing will be less effective than content marketing that feels [...]
The content you publish on social media is seen by only a fraction of your followers. You should see that as a positive rather than a negative. The reason is that you can republish timeless, evergreen content multiple times – potentially forever. For example, only a fraction of my followers are watching this video you're looking [...]
Imagine if I told you that you needed to improve your CTR by EOFY so you could maximise your ROI. Would you have any idea what I was talking about? Some people would understand the instruction. Others, though, would have no idea they were being asked to improve their click-through rate by the end of the [...]
The more education you give, the more business you get. There are numerous ways you can educate your customers, including videos, blogs, webinars and phone calls. This give-first philosophy works on several levels: It helps you attract attentionIt gives you a chance to prove your expertiseIt creates a feeling of gratitude in your customers, which makes [...]
One way to grow your audience is to tap into other people’s audiences with content marketing collaborations. Here are four ideas: Be a guest on someone else’s podcastStart a podcast so you can interview guestsWrite a guest blog for someone elseGet expert commentary from someone for one of your blog posts The moment you collaborate with [...]
