You’ve probably heard of ABC, Always Be Closing, but have you heard of ABCD? Always Be Collecting Data. The more data you have on your customer, the more personalised you can be with your marketing. If you know your customer’s age, gender, background, the more personalised your marketing is going to be. And the more personalised [...]
One-size-fits-all marketing is as effective as a one-size-fits-all pair of jeans, as I explained in this episode of 3MinuteMarketing. Imagine a pair of jeans that’s meant to be worn by males and females, children and adults, tall people and short people, thin people and fat people – it’s not going to be very comfortable. You know [...]
One of the big mistakes that small businesses make with their marketing is to send the same message to all their customers. Why is this a mistake? Well, your small business might have younger customers and older customers. It might have customers with less money and with more money. It might have customers who want a [...]
Imagine Levis released a one-size-fits-all pair of jeans that were meant to be worn by everyone from children to adults, tall people to short people. Would they be a comfortable, effective pair of jeans? Of course not. The same lesson applies to marketing. You can’t send the same marketing messages to every single one of your [...]
