Would you ask a complete stranger to marry you? Probably not.

Yet many small businesses do something similar when they meet a customer for the first time. “Hello! Nice to meet you! Buy my stuff!”

That’s coming on too strong, too fast, Casanova. What you need to do instead is woo the other person. How? With marketing.

The more wooing you do, the more your target will like you and trust you. And the more they like you and trust you, the more likely they’ll be to eventually buy from you.

Use marketing to make customers fall in love with you.