“Make your marketing so useful that people would pay you for it.”

If you’re wondering how your small business should approach marketing, heed that wonderful advice from Jay Baer.

Make your marketing interesting, relevant and helpful. That way, people will want to consume it. And the more people who consume your marketing, the more sales you’ll make.

A lot of small businesses make the mistake of putting out boring marketing that talks about themselves – and then wonder why it doesn’t get a good response from their customers.

Instead, businesses should put out interesting marketing that focuses on their customers.