The best marketing talks not about your small business but about your customers.

So don’t tell your customers that your business was founded 28 years ago; tell them that your business has years of experience solving problems just like theirs. 

Don’t tell customers that you’re proud of your products or services; tell them how their lives will be improved by your products or services. 

Don’t tell your customers about your friendly staff; tell them about the great service they’ll receive because your staff go the extra mile.