“Casanova spent much of his time asking questions and listening carefully,” according to Laurence Bergreen, author of Casanova: The World of a Seductive Genius. 

“He made the woman feel valued. He touched her heart before he touched her body.”

If Casanova were alive today, he’d probably be a chief marketing officer somewhere, because that’s also the best way to seduce customers.

You need to touch their heart before you get to touch their money. 

How? By producing marketing that focuses on their interests, not yours.