Your voice can be a powerful marketing weapon, whether you’re using it to record marketing videos or to give speeches.

But weapons are powerful only if you know how to use them properly.

If you don’t use your voice properly, people will fall asleep during your videos and speeches … which isn’t exactly good marketing.

That’s why you need to mix up the way you use your voice:

  • Change the volume
  • Change the speed
  • Change the pitch 

If you do that, you’ll be a more engaging speaker, and therefore a more effective marketer.