Have you ever read a blog from start to finish and wondered … what the hell was that blog about?

That wasn’t your fault; that was the writer’s fault. It’s not that you weren’t smart enough; it’s that the writer wasn’t clear enough.

But this concept also works in reverse: chances are, someone has read one of your blogs and wondered what it was about.

So when you write blogs for your small business, you need to make sure they’re crystal clear. How? By using short sentences, simple words and concise arguments.