Every small business should be active on social media, so if yours posts content and engages with other people’s content, well done.

But you also need to collect email addresses and phone numbers.

Why? Because those social media platforms can change the rules at any time. Today, they might be distributing your content for free. But tomorrow, they might…

  • Make you pay to play
  • Impose onerous restrictions
  • Cancel your account

If you have your customers’ contact details, it means you can send your marketing directly to their phone or inbox. But if you don’t, it means your fate is in the hands of the social media gods.