Years ago, when I became a journalist, I learned a very important lesson: anything that can be misinterpreted will be misinterpreted. 

I would write articles that seemed clear, but which readers misinterpreted. I would write emails that seemed clear, but which my contacts misinterpreted. I would give briefs to people I was managing that seemed clear, but which my colleagues misinterpreted. 

As this kept happening again and again, it made me realise that just because something is clear to me, doesn’t mean it’s clear to other people. That’s because what’s in my head isn’t in anybody else’s head. 

So I learned that if I wanted to avoid misunderstandings, I had to write in such a way that all ambiguity was removed, so my words were crystal clear. 

The same lesson applies with property listings. 

Anything that can be misinterpreted will be misinterpreted. What’s in your head is not in your buyers’ heads. So just because something is clear to you, doesn’t mean it will be clear to them. 

That’s why, when you write your listings, you need to work really hard to make them crystal clear.