I’ve had conversations with potential clients where I’ve said all the right things – but still not made the sale.

Why? Because the client didn’t trust me, probably for one of these reasons:

  • They didn’t know if I was honest
  • They didn’t know was knowledgeable
  • They didn’t know if I would provide good service

And why didn’t the client trust me? Because they didn’t know me.

And why didn’t the client know me? Because they hadn’t seen enough of my marketing.

The more marketing of yours that your customers see, the more they’ll feel like they know you. And the more they feel like they know you, the more they’ll trust you.

That’s why trust problems are really marketing problems in disguise.