And the ideal length of a blog is…?

Your blogs should use as many words as you need to make your point clearly – no more, no less.

You’ve probably read (in a blog!) that Google wants your blogs to be X number of words, and therefore all your blogs should contain X words, and if you don’t Google will punish you.

Nonsense.

Don’t artificially add or reduce words just so you can hit a magical word count. Instead, focus on writing blogs your customers consider interesting, relevant and helpful.

If you do that, they’ll want to read your blogs, and your marketing will be successful.