“The aim of marketing is to make selling superfluous,” Peter Drucker famously said.

What Drucker meant is that you should build such strong relationships with your customers through your marketing that your products sell themselves.

How? Well, the more times you get in front of your customers, the more they’ll feel that you understand them, that you care about them and that you can solve their problems.

So when, eventually, they visit your small business to get their problem solved, you won’t have to sell your solution, because your marketing would’ve already done that for you.