People are more likely to take action to escape pain than to achieve pleasure. 

Often, when someone buys a property it’s not because they want to enjoy the benefits of a new home but because they want to overcome the problems of an old home. 

That’s why, when you write property listings, it can be an effective tactic to explain how your home can help buyers solve their problems. 

If you’re selling an inner-city apartment, you might be solving the problem of a long commute. If you’re selling a secluded home, you might be solving the problem of traffic, pollution and stress. 

If there’s an obvious problem your home solves, don’t be afraid to highlight that problem in your listing.