Generally, before we make a purchase, especially an important purchase, we visit several websites to do our research.

Imagine, for example, that you were thinking about joining a gym, so you decided to visit the websites of two local providers.

  • Gym 1 has lots of educational blogs about health, fitness and exercise
  • Gym 2 doesn’t have any blogs

Which gym would be most likely to win your business?

Most people would choose Gym 1, because it would seem more knowledgeable, credible and passionate about health, fitness and exercise.

That’s why your small business needs to blog.