When you read about wars and battles throughout the ages, one important lesson keeps shining through.

The key to victory is to do the thing your enemy least wants you to do. Now apply that idea to business and answer this question: what is the thing your rivals least want you to do?

That would be to market like crazy to all the customers you have in common.

After all, they know that the more marketing you do to your shared audience, the more sales you’ll make at their expense.

So why not do the one thing your business rivals least want you to do?