Marketing equals sales, as I explain in this episode of 3MinuteMarketing.

So if your business wants sales, it needs to do marketing – preferably, every single day.

On any given day, at least one of your rivals is marketing to your existing customers and your potential future customers.

If someone is going to be marketing to your customers … it might as well be you.

The moral to the story: don’t make the mistake of viewing marketing as something you do on the side, when you have time. Marketing is essential to the success of any small business.