Do your property listings look like every other agent’s listings? 

If so, that’s a bad thing, for two reasons. 

First, most agents write low-quality listings, so you don’t want to follow their bad example. 

Second, your property won’t stand out if it’s marketed like every other property and you as an agent will not stand out if you look like every other agent. 

Being different might seem like the risky option, but it’s actually the safe option. 

Because if you want better results than other agents, you need to write better listings. And you can’t be better without being different.