Property listings that appeal to everyone appeal to no one. 

Because the only way to write a listing that appeals to first home buyers, investors, renovators, upsizers and downsizers is to make the copy so vague that it lacks impact. 

The narrower you make your target market, the more powerful your writing will become. 

For example, if you decide to focus exclusively on, say first home buyers with a particular property, you can write a listing that talks about how exciting it is to buy your first home and how it’s a sign you’re making progress in your life and how this neighbourhood is perfect for first home buyers because there are so many young people in the area. 

The more buyers you exclude from your listings, the more effective they will be.