The content you publish on social media is seen by only a fraction of your followers. 

You should see that as a positive rather than a negative. 

The reason is that you can republish timeless, evergreen content multiple times – potentially forever. 

For example, only a fraction of my followers are watching this video you’re looking at right now. So why shouldn’t I publish this video again in three months … and then three months after that … and then three months after that? 

When I republish this video, it’s unlikely you’ll see it for a second time. And even if you do, you won’t care, because if it’s been three months since you watched the video, you’ll have forgotten what the video is about, and you’ll be happy to watch it again.