To succeed with marketing, you need to be consistent and persistent. 

Marketing works when you keep repeating the same core message – again and again and again. 

In the short-term, you won’t see results, because it takes time to build trust, credibility and brand recognition. 

But if you keep repeating the same message, eventually it will sink in – much like filling a bathtub one drop at a time. 

That’s why you need to be consistent and persistent.