Words matter. 

When you choose the right words, the other person will understand the information you’re trying to convey and feel the emotions you’re trying to inspire. 

Conversely, when you use the wrong words, the other party will feel confused and uninspired. 

That’s why it’s so important to think carefully about the words you use in your listings. 

The right words will attract buyers and make them hungry for your property; the wrong words will repel them and make them hungry for another agent’s property.