When you write property listings, you need to be willing to give up something. 

Theoretically, every property you sell could be bought by upsizers, downsizers, young people, old people, singles, families; in reality, though, there are going to be only one to three serious buyer types. So you need to exclude the other buyers from your listing. 

Theoretically, there are 100 reasons why someone might buy the home you’re selling; in reality, though, there are going to be only one to three serious reasons. So you need to exclude the others from your listing. 

If you list every possible reason why every possible buyer should buy your home, your listing is going to be long and vague. 

But if you give the main reasons why your main buyers should buy the property, your listing will be punchy and persuasive.