Every little thing you do and your business does either adds to or subtracts from your reputation.

So, every day, you have a chance to improve your reputation, even by just a little bit. 

That’s why you need to make a point of doing the little things well, and repeatedly, because a good reputation will attract customers.

Remember, people judge you not on what you say but what you do. And they’re watching, even when you don’t realise.

So take the little things seriously. They might seem insignificant at the time, but a lot of little things will add up to something big.