Doing ongoing content marketing requires discipline. 

But it requires much less creativity than you think. 

You don’t need to think of new ideas all the time. You can keep saying the same 10 things again and again and again. 

Customers won’t criticise you for lacking imagination. Rather, they’ll see your narrow focus as a sign of passion and deep expertise. 

If your content marketing seems repetitive to you, that’s a sign you’re doing the right thing rather than the wrong thing.