I often get asked: “Nick, how often should we do marketing?”

“Ideally, every day,” I reply.

“But Nick – won’t that annoy people?” they counter.

Daily marketing will only annoy people if your marketing is annoying. In that case, your marketing will annoy people whether you give it to them once a day, once a week, once a month or once a year.

But if your marketing is valuable, why wouldn’t people want to receive it every day?