Ever heard of the ‘Rule of Seven’?

The Rule of Seven is a marketing idea that says a customer needs to consume a company’s marketing at least seven times before they make a purchase.

Some people dispute whether the number is actually seven. Some people think it might be two or three times as high.

Whatever the magic number, we know for sure that you can’t expect to get results from just one piece of marketing. You need to deliver marketing multiple times before customers know you exist and start to care.