Internal marketing to staff is every bit as important as external marketing to customers.

Of course, you want to promote your products and services to external customers. But you also need to promote your strategy and values to internal staff.

Remember, staff are volunteers who can quit at any time. They’re also the people you’re relying on to do good work and to provide great service. So the more they believe in your small business, the more loyal and productive they’ll be.

That’s why your small business needs to market just as enthusiastically to internal ‘customers’ as it does to external customers.