Have you ever read the book, Yes: 50 Scientifically Proven Ways to be Persuasive? 

If so, you would know that the harder readers have to work to understand a message, the less likely they are to believe it. 

So if you want to write persuasive property listings, you need to make them easy to understand. 

That means using language and arguments that are so clear, even a child could understand them. 

Don’t fall into the trap of trying to sound smart, because it will make your listings less persuasive, which means you’ll attract fewer buyers.