Sending gifts to your clients is not only considerate, it can also be a clever marketing tactic.

That said, there are good gifts and there are bad gifts.

What are bad gifts? Bad gifts are generic items like chocolates or flowers that will get discarded fairly quickly. 

Good gifts are things that are personalised and that the person will keep forever – such as a pen engraved with their name or a jersey from their favourite sporting team with their name on the back.

That way, every time they look at it, they’ll think of you, which means your marketing will keep working its magic for years to come.