Ebooks are a great marketing opportunity that too many small businesses overlook.

Here are some things you can do with ebooks:

  • Put educational ebooks on your website – customers can download them in exchange for contact details
  • Compile an ebook full of testimonials – attach it whenever you respond to customer enquiries
  • Compile an ebook full of case studies – send it to potential clients who have similar problems
  • Link to ebooks in your email signature – so every email you send becomes a marketing opportunity

Ebooks are a great form of content marketing, because a one-off investment can deliver leads and sales over the long-term.