Picture two groups of animals.

The first group is a really big mob of sheep. There are lots of sheep, and they all look the same.

The second group is much smaller, and contains only individual animals – one horse, one cat, one dog, one giraffe, one frog.

About 95% of people and small businesses are in the first group, while 5% are in the second.

Which group do you want to be in? The first group, where you’re inconspicuous? Or the second group, where you stand out?

Choose wisely. Because you can only be in one group.