If your small business regularly publishes blogs, don’t make the mistake of making your blogs too long.  

Shorter blogs are generally more effective than longer blogs. Why? Because we all prefer easy-to-consume information.

Two-hundred clear and concise words are better than 500 that drone on and on. Don’t force your customers to work hard to find the valuable information in your blog. They won’t bother. 

So when you write, focus on removing words rather than adding them.

A more concise marketing message is a more effective marketing message.