The number one rule of marketing is … to stand out.

It might seem obvious, but most small businesses are terrified of standing out. They take a sneaky look at what their rivals are doing and then do the same thing. 

Fitting in seems like the safer option. But the problem is when your marketing looks just like your rivals’ how will anyone tell you apart? 

That’s why blending in is the risky option. 

Don’t ‘play it safe’. Make your marketing stand out, and your customers will notice you.