Is it print or digital? Brochures or banners ads? Social media or text messages?

The answer is that it differs from business to business and industry to industry. Don’t follow a rigid formula, or blindly do whatever everyone else is doing. Rather, deliver the marketing that your customers prefer. 

So, don’t be set in your ways. Hunt around and test different marketing activities. See what works and doesn’t work for your customers, and you might find yourself surprised with what you learn.  

The best marketing is whatever your clients prefer.